Kvell; a Yiddish word meaning, ‘to feel happy and proud’ served as the main inspiration for the brand. All the furniture I designed is contemporary, and casual, but also timeless. The brand utilizes a strong colour palette of warm neutrals, muted and statement colours which are part of the aesthetic of each design. I believe that the design process is an opportunity to better understand and improve user experiences. A Human-Centered Design methodology emphasizes in empathy while producing products that solve significant customer needs. Storage is always an issue in those small spaces very common nowadays, reason why storage solutions is becoming a big part of our lives. I developed and designed different products, incorporating all the user inputs and incorporating folding and storage features across all the designs.  I was also responsable for the color palette in all the lines, including the pets Line, furniture Line, and styling. I also provided art direction for the brand’s product and lifestyle photography, and designed the Kvell’s trade show exhibit, and I led the styling and merchandising of the booth.