Paola
Paola
Paola
Inspire Me! Home Décor Amazon Site
Scroll down to see my work!
Overview:
Inspire Me! Home Décor is a home décor lifestyle brand which brings classic, elegant, and glamorous design into homes around the world. The brand wanted create and incorporate the brand attributes into a new Amazon Store page
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My Role:
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Throughout this project, I Developed wireframes and prototypes based on brand guidelines. Contributed with creative writing content and graphics for the final product. Finalizing the process with testing the site usability and functionality.
Brand Strategy.
Kickoff
Understanding the problem:
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The company wanted to incorporate it's style and brand's assets in the Amazon store prioritizing usability and brand information.
Brand
attributes & Objectives
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Goal: Gather information from real customers to understand shopping behaviors and preferences to create the Amazon store for the brand.
Brainstorm: by prioritizing brand attributes throughout the categories we ideated some design alternatives.
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How would our customers identify us?
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How would we describe our target audience?
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How do others feel after buying a product from us?
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How are we different from other stores?
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Wireframe
Development
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After understanding customers behaviors, I created scenarios aligned with the brand.
Directives and branding team decided for the option that suited the most with the brand.
Prototyping
& Testing
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Developed the final prototype for testing purposes. After conducting Guerrilla testing (usability testing) we got high-level feedback, and some user experience problems.
We tested between 8–10 users for around 10 mins.
