Paola
Paola
Paola
Lionel Richie
Amazon Site
Scroll down to see my work!
Overview:
Lionel Richie worked in partnership with the FHE Group to created the furniture collection from his brand. During this project he wanted to include this new section "furniture" into his already existent Amazon store maintaining the aesthetics of the current sections,
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My Role:
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Throughout this project, I Developed wireframes and prototypes based on brand guidelines and existent content. Contributed with creative writing content and graphics for the final product. Finalizing the process with testing the site usability and functionality.
Brand Strategy.
Kickoff
Understanding the problem:
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Lionel wanted to incorporate it's style and brand's assets in the Amazon store prioritizing usability and brand information and aesthetics.
Brand
attributes & Objectives
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Goal: Gather information from real customers to understand shopping behaviors and preferences to create the Amazon store for the brand.
Brainstorm: by prioritizing brand attributes throughout the categories we ideated some design alternatives.
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How would our customers identify Lionel?
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How would we describe our target audience?
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How do others feel after buying a product from Amazon?
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How is the experience different from other stores?
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Wireframe
Development
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After understanding customers behaviors, I created scenarios aligned with the brand.
Directives and branding team decided for the option that suited the most with the brand.
Prototyping
& Testing
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Developed the final prototype for testing purposes. After conducting Guerrilla testing (usability testing) we got high-level feedback, and some user experience problems.
We tested between 8–10 users for around 10 mins.
